Poppy has dropped a new video for her track “Dying to Forget,” and honestly, it’s a visceral punch to the gut in the best possible way. What immediately struck me about this release is the sheer ferocity on display. Poppy, known for her chameleon-like ability to shift genres and aesthetics, leans hard into a raw, almost aggressive sound here, and it’s incredibly compelling. Personally, I think this demonstrates a willingness to push boundaries that many artists shy away from, and it’s that very fearlessness that makes her so captivating.
The inclusion of Isaac Hale from Knocked Loose and Stephen Harrison from House of Protection (and formerly of Fever 333) is a masterstroke. These aren't just random cameos; they co-wrote the song, and you can feel their influence seeping into the track's DNA. What makes this collaboration particularly fascinating is how it bridges Poppy's established artistic identity with the unadulterated energy of these hardcore stalwarts. It’s not just a guest spot; it’s a genuine artistic fusion, and from my perspective, it elevates “Dying to Forget” into something truly potent.
The Sonic Landscape
When you listen to “Dying to Forget,” it’s a journey. The verses are pure, unadulterated scream-singing, a torrent of emotion that feels almost overwhelming. But then, the chorus arrives, offering a brief, melodic respite. What this contrast does is create a dynamic ebb and flow that’s incredibly effective. It’s like being caught in a storm and then finding a fleeting moment of calm before being plunged back into the chaos. This isn't just about switching vocal styles; it's about crafting an emotional arc within the song itself, and I think Poppy nails that balance.
Visualizing the Fury
The accompanying music video perfectly captures this sonic intensity. We see Poppy performing amidst a swirling mass of moshing fans in a dimly lit warehouse. What this visual choice suggests to me is a return to primal energy, a raw and unpolished presentation that mirrors the song's aggression. It’s not about slick production or elaborate sets; it’s about capturing the raw power of live performance and the catharsis of a mosh pit. This is where the music truly comes alive, and the video does a phenomenal job of immersing the viewer in that experience.
Beyond the Music Video
This release comes at a pivotal moment for Poppy, with a North American headlining tour on the horizon, followed by a supporting slot on Evanescence's European tour. What this touring schedule implies is a significant push to connect with a wider audience and solidify her place in the rock and metal landscape. Personally, I believe this is a strategic move that will allow her to showcase the heavier side of her artistry to new fans. It’s an exciting time to be following Poppy, as she continues to evolve and surprise us with her creative output. What this really suggests is an artist at the peak of her powers, unafraid to explore new sonic territories and connect with her audience on a deeper, more visceral level.
